This is as good a time as any to let you all know that I use the DoFollow plugin for my blog. It removes the nofollow attribute from outgoing links in the comments so you, as a comment author, reap the benefit of your link being followed. It was one of the first plugins I installed when I moved my blog from Drupal to WordPress. I didn’t like the idea that outgoing links were being blocked, so I installed it.
In case you don’t know what nofollow is, I’ll try my best to explain it after the break.
By default, almost all blog platforms are set up so that a dead-end piece of code is inserted wherever there is a link in a comment. That piece of code is called nofollow. What the nofollow attribute does is prevent search engines from following that link as they are crawling the internet. Thus, you don’t get the rankings from the link you leave in a comment and Google (or any other search engine) does not recognize it.
This was originally designed to help stop comment spam, but it doesn’t work. What it does do is remove some of the incentive for your readers to contribute to your site by commenting on your posts. When the dead-end code is active, it applies to all outgoing links in a comment, including the link back to the comment author’s blog.
Personally, I didn’t like the fact that my comment authors weren’t getting any link love because of the nofollow piece of code. So, I used the plugin to turn off that nofollow attribute. Now, my commenters know that I appreciate them and I’m spreading the link love, so to say.
The “U Comment, I Follow” badge in my sidebar reminds my readers that when they leave a comment, they get link love. How did I do it? It was easy, actually. I use WordPress, so all I had to do was install and activate the DoFollow plugin in the plugin folder/directory. No code manipulation required!
Turning off the nofollow attribute on blog comments has become a sort of movement. If you want to join the movement, choose your weapon below, depending on your blog platform:
More on removing the nofollow attribute and other comment and link love info can be found at the Ultimate List of Nofollow & Dofollow plugins.